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Home / Blog

2 Influencers delle Buyer Personas

27 Giugno 2017 by iris


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Buyer Personas: Criteri Decisionali

13 Giugno 2017 by iris


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Buyer Personas: Barriere all’Acquisto

30 Maggio 2017 by iris


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Buyer Personas: Risultati Attesi

16 Maggio 2017 by iris


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Buyer Personas: Necessità Urgenti

2 Maggio 2017 by iris


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Creare le Buyer Personas | Modello Eureka!

18 Aprile 2017 by iris


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Buyer Personas: Definizione e Cosa Sono Davvero

4 Aprile 2017 by iris


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Significato di Buyer

In questo sito troverai spesso il termine BUYER.

Nel B2B il Buyer è colui che in azienda si occupa degli acquisti e delle trattative con i fornitori.

Noi utilizziamo il termine non solo per identificare questa specifica figura aziendale, ma anche come sinonimo di acquirente o potenziale cliente.

Parliamo di Buyer quando ci riferiamo a chi intraprende un processo di valutazione e decisione che lo porta all’acquisto.

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